How To be an Entrepreneur


Total numbers of individuals trained: 115 trainees            [Last Update: 1st April 2020]

Alternate Text

Business & Entrepreneurship Education

The e-Learning Competence Center (ELCC) was founded in 2004 by the Ministry of Communications and Information Technology (MCIT) in cooperation with Cisco Systems.
ELCC is Egypt’s leading organization in e-Learning with a track record of developing and delivering a wide array of state-of-the art e-Learning courses, web communications and e-content; setting and disseminating the quality standards of e-Learning; providing best practice research and expert consultancy in e-Learning and engendering the first wave of facilitators and e-trainers into the market.

Overview

The Business and Entrepreneurship Education program provides ICT-related business education to help SMEs develop new strategies to transform their organizations and business through the strategic use of IT and Internet applications and teaches students how to develop business plans for an effective IT business deployment. It covers starting, growing, and tech-enabling a business. Through collaboration with attendees and Institute feedback, the curriculum continues to expand and evolve to support the growing needs of entrepreneurs in Egypt.


  Course 1:
  Business Essentials "iExec"

The course provides ICT-related business education that enables learners to develop new strategies to transform their organization and business through the strategic use of IT and Internet applications.

EXPECTED OUTCOMES

When participants complete the course, they should be able to do the following:
  • Examine and identify the current needs and priorities of their organizations and how ICT can be applied to address them.
  • Lead or facilitate planning processes to define organizational goals that can be met with the use of ICTs.
  • Develop and prioritize a portfolio of potential ICT projects.
  • Create a business case and an action plan to accomplish goals and objectives using ICT.
  • Work collaboratively with others to create shared understandings and experiences.
  • Build confidence in their ability to negotiate, collaborate and persuade others to develop and implement ICT strategies.
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  Course 2:
  Start Your Business

The course is specifically to empower individuals who want to start a small to medium-sized business.

EXPECTED OUTCOMES

This course is a practical, comprehensive internet business course on how to successfully start and operate a business.
when paticipants complete the course, they should be able to:
  • Prepare a successful business plan
  • Buy an existing business or franchise or start a new business.
  • Finance the venture by acquiring startup capital.
  • Select a business location and negotiate its lease.
  • Decide on a business organization structure
  • Determine the information and communication technologies needed.
  • Recruit, hire, manage, and motivate employees
  • prepare for opening the business.
  • Manage purchasing and inventory control.
  • Develop a marketing plan and put it into action
  • Use the internt for online marketing and e-commerce.
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  Course 3:
  e-Marketing

This course introduces an overview of what is called “e-Marketing Course "
It starts with an overview of the basic concepts of e-Marketing, e-marketing strategies, and e-business models. The course forward through the e-marketing planning process and how e-marketers turn e-marketing research into e-marketing knowledge; and finally the ethics of online research and the knowledge management metrics.
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  Course 4:
  e-Business

This course introduces an overview of what is called “Introduction to e-Business Course"
This course starting with an overview of the concept of electronic Business, e-commerce categories, the framework of the e-commerce and the types of e-commerce transactions. This course also will go through the e-commerce mechanisms, e-marketplace and the interpret of social networks in e-commerce. Finally, this course will differentiate between elements of a business model, B2C and B2B models.
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  Course 5:
  CV Writing

This course introduces an overview of what is called “CV Writing Course"
This course starting with an overview of the concept of curriculum vitae CV, its importance and forms of curriculum vitae, this course also will forward through the basic elements of curriculum vitae and the general advice to write it in a correct way and finally the most common errors should be avoided when you writing a curriculum vitae and how to write a cover letter attached with the curriculum vitae.
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  Course 6:
  Time Management

This course introduces an overview of what is called “Time Management"
This course can help in mastering the skill of time management it will starting with an overview of the concept of time management, its important, time management steps ,how you can organize your time ,and finally the most common errors that should be avoided to save your time.
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  Course 7:
  Presentation Skills

This course introduces an overview of what is called “Presentation skills"
This course can help in mastering the skill of presentation it will starting with an overview of the concept of presentation, the specifications of the effective presentation, determine presentation component, the importance tips during the presentation ,and finally the most common errors that should be avoided during the presentation.​
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  Course 8:
  Green ICT

This course introduces an overview of what is called “Green ICT Course"
This course seeks to provide a definition, concepts of Green ICT, organization’s opportunities and challenges, criteria of green ICT and assessment tools that will enable you to use the assessment tools to measure the carbon footprint of your ICT operation of an organization.
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  Course 9:  New
  Social Media for Business

The course is specifically designed to individuals who want to use social media for their business.
When participants complete the course, they should be able to: :
  • Understand the Terminology and types of Social Media to engage with your target audience.
  • Explain the difference between the social media and traditional media.
  • Understand the Terminology and types of Social Networking
  • Illustrate the importance of Communicating via social networking channels.
  • Identify the tips for getting started with Social Media for your business.
  • Discuss issues that help and server SMEs with their social media needs.
  • Identify the Social Media Marketing.
  • List points help in deciding if social media marketing may be right for your small business.
  • Explain how Facebook is affecting your business.
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  Course 10:  New
  Business Writing Skills

Being able to write a clear, professional business text saves you time and allows you to be taken more seriously by your manager, colleagues, or people you want to be interviewed by. That can be a great source of confidence, and a powerful tool for career development. This course is designed to give you the professional Business Writing skills you need to write concise, efficient texts
The course will first introduce you to the principles of writing business report and the steps to prepare professional report.
The course will then teach you how to write effective business e-mail and rules you should follow to write e-mail for business
Finally, you will learn how to write agenda for meetings and what it should include.

By the end of this course, you will be able to:
  • Differentiate between different types of business writing documents
  • Apply the correct steps of writing business reports.
  • Write professional business report.
  • Clarify the correct rules of writing business e-mail.
  • Write professional business e-mail.
  • Write business-meeting agenda.
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  Course 11:  New
  Digital Marketing

The course will first introduce you to the principles of marketing and the analysis of marketing environment, competitors and marketing strategies.
The course will then teach you how to write SWOT analysis for marketing environment and how to put strategy of pricing
Finally, you will learn the principles and channels of digital marketing and apply the steps of creating professional marketing plan

By the end of this course, you will be able to:
  • Define what is meant by marketing
  • Analyze marketing environment, competitors and marketing strategies
  • Apply SWOT analysis for marketing environment
  • Demonstrate the importance of marketing strategy
  • Differentiate between different types of marketing strategies
  • Clarify the strategies of pricing
  • Define what digital marketing means
  • Differentiate between channels of digital marketing
  • Apply the steps of creating professional marketing plan
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  Course 12:  New
  e-Learning Diploma

ELCC e-learning Diploma is designed and developed by a consortium of e-Learning experts to introduce certification in e-Learning and provide e-Learning professionals and practitioners with the competencies necessary to design, develop, deliver, support and evaluate accelerated, effective and on-demand e- Learning.

OUTCOMES

When participants complete the diploma, they should be able to:
  • Fully understand the concept of e-Learning, its types, and different delivery modes and be able to apply it in different contexts.
  • Design, develop and validate interactive instructional materials.
  • Classify Instructional Design (ID) standards and evaluate the ID of a course from a performance standpoint.
  • Apply different design and layout principles/elements and evaluate their effectiveness.
  • Evaluate the effectiveness of design decisions through the application of identified evaluation standards.
  • Develop SCORM Compliant courses and be familiar with SCORM Authoring Tools.
  • Design e-Learning Simulation courses.
  • Design and develop e-Learning assessment.
  • Understand ethics and copyright issues in e-Learning.

Course List:

  • e-Learning Standards
  • e-Learning Fundamentals
  • Visual Learning
  • Instructional Strategies
  • Instructional Design
  • Online Support
  • Interactive Learning/ Simulation Tools
  • Assessment Design
  • Ethical & Legal Issues in e-Learning
  • SCORM (Sharable Content Object Reference Model)
  • Authoring Tools
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